Feedback from YouTube comments

I also got comments on the Short Film which shows that our Film had reached a wider audience. Although the feedback is not critical, they have good comments which show they like the video which shows that we have shot and edited the film well.

Feedback for Final Print Products + Short Film [Video]

We also collected more feedback along with our SurveyMonkey feedback for our Final Print Products and Short Film from three of our peers through Video. We asked them about what they liked about all the packages, what they think we could have improved on and how it compared to existing products.


Feedback 1:

SHORT FILM

What they liked:

• The use of music - when the music gets louder the audience was able to tell that something was going to happen which shows good build up.
• The action shot of when the photographer enters the house going to the computer is shot very well.
• The editing technique which showed the reaction shot of the photographer while he was on the laptop showing good editing skills.

Improvements we could make:

• Beginning was too long considering it was a short film - we had this as feedback from our rough cut already, we already shortened it however it appears that it was still too long so in future productions we should make sure that we try relate the story to the narrative as much as possible.

How well they think it compares with other Short Films:

• Compares well with existing products as we have used the same conventions as in other horror/thriller films.
• Also the ending creates shock (a typical of horrors) which is done very well.

FILM POSTER

What they liked:

• Stands out well as the red colour suits the monochrome image
• The font colours add a horror effect to the poster.
• The film name Shutter relates to the iconography of the camera and suits the genre also as it seems 'sudden'.
• The tagline is catchy.
• The reflection of slender in the camera is used to great effect.
• House style set out very well.

Improvements we could make:

• As said by this member of our audience, we could keep the top section where it says "From the producers of Eventide" more bold to keep consistency throughout the poster.

How well they think it compares with other Film Posters:

• Uses the same conventions and house styles a normal film poster would have such as iconography (which we have used in the camera) which represents the film well.
• Also the colour red represents the genre very well.

FILM REVIEW

What they liked:

• The layout and conventions are similar to other film reviews
• Colour scheme has been consistent throughout both print products
• The main image conveys an 'worried victim' and the still images show the film whilst not giving much away.
• Pull quote "When fiction becomes reality" is good as it would attract the audience into reading more.

Improvements we could make:

• Make the fonts consistent through the film review. I agreed with this because on the bit where it says 'Unmissable' and on the article, Comic Sans MS is used which does not flow with the rest of the font in the film review. 

How well they think it compares with other Film Reviews:

• As it uses the typical conventions that a normal film review would have, it compares very well to the other film reviews he has seen.

Feedback 2:

SHORT FILM

What they liked:

• Camera shots - there were a lot of well taken camera shots throughout the film.
• Editing technique such as when he was on the computer and his reaction shot was shown along with the screen. It made the scene seem more realistic.
• When he encounters the Slender Man, a lot of fast paced cuts were used which helped to create suspense.

Improvements we could make:

• Sound such as when he is walking through the woods, the sound of leaves was not in sync with his walking. We understood this as we had to use non-diagetic sound for this scene as the sound of leaves were not picked up well on our sound recording device. Next time we should either sync it better or test the recording properly before moving forward.
• When the actor is taking camera shots, it could have flowed with the film better.

How well they think it compares to other Short Films:

• One of the best films this respondent has watched in terms of quality and camera shots which allowed us to edit the film better. The use of cutaway shots also made the film more realistic according to the respondent.

FILM POSTER

What they liked:

• Masthead is bold which stands out
• The colour scheme is simple and effective

Improvements we could make:

• The actual actor in the image could have presented himself better in the photoshoot. For example in the picture the audience could see a hairy chest which was not appealing. Next time we should take into ethical issues into consideration when doing a photoshoot.
• Also more colour grading instead of using black and white. 
• The letters at the top should be changed to a different colour as the top fades to white which makes the white text hard to see. Next time we should change this to another colour that would stand out from the white.

How well they think it compares to other Film Posters:

• Compared to other film posters he has seen it is good but can be improved.

FILM REVIEW:

What they liked:

• The way the film review has been laid out which makes it easy to read and presentable.
• The masthead is big - this is a common convention in all print products as it allows us to promote the actual short film.
• The colour scheme has been stuck to as with the other print product which shows we have though about house style and convention.
• The column format has been set out well - this was an aim of mine as it allowed the article to be presentable and easy to read.

Improvements we could make:

• The font used seems childish and unprofessional so we should change it.
• Add more pictures - I disagreed with this as we already had three images on the film review and if I were to add more, it would mean there would have to be less text on the article.
• The star rating stars should be changed as they do not suit the film review.

How well they think it compares to other Film Reviews:

• This respondent has not seen many film reviews however insists it is good however there are still things to improve, which have been mentioned above.

Feedback 3:

This feedback was much more brief than the other feedbacks we have received however I will be evaluating it anyway.

SHORT FILM
What they liked:

• The film got straight to the point.
• Understood the plot of the film immediately.

Improvements we could make:

• Dialogue would have made it better as it could give the audience a better understanding.
• Character development so that the audience can know more about the character.

How well they think it compares to other Short Films:

• Some short films only stay in one location however this used more than one location which they find good.

FILM POSTER

What they liked:

• The title is bold and red which stands out which allows the audience to immediately know the name of the film.
• The use of iconography (of the camera) gives a hint on what the film is about.

Improvements we could make:

• More information on the film poster as it doesn't tell too much about the film. To include more information we could maybe use more conventions however we wanted to keep it simple and let the image stand out.

How well they think it compares to other Film Posters:

• It stands out well compared to other film posters as the colours have been used effectively.

FILM REVIEW
What they liked:

• There was a lot of information and images on the film review. This was an aim of mine as I wanted the film review to promote the actual film so I have included a lot of text, images and conventions such as star images, masthead, taglines etc.

Improvements we could make:

• The font used, Comic Sans MS, did not seem professional. I could change the font to make it more professional.

How well they think it compares to other Film Reviews:

• Compared to other Film Reviews, they did not really like it as they did not like the font used.

Overall, the feedback received from these three respondents have been very useful as it will allow me to know what I could improve if I were to make any other future productions. They gave good points and bad points which shows they were not biased and allows me to know how I could make the products better for the audience.

SurveyMonkey Questionnaire Feedback

From the previous questionnaire I had posted, I have received some audience feedback. I will be collecting and evaluating them.

Short Film:

From reading the audience feedback here, I can tell that the factors the audience liked about the short film is mainly the story line which shows we have achieved our goal of having a clear story for the audience. To improve on the film, they did however suggest to add a different 'twist' as the twist was possibly unoriginal or not executed as well as it should have been. It compares to existing products well as it has included features and conventions all short films should have. They do agree that the genre of the film does suit the typical horror/thriller films however one feedback does not agree with this which suggests we could have done much more to make it a better horror/thriller film.


Film Poster:

After reading the feedback received for the film poster, I could gather that the audience liked the use of colours on the poster. They mainly liked the colour scheme and the use of the monochrome background which allows everything else in the poster to stand out. To improve on the poster, there have been suggestions such as adding credits which is a convention not taken in the poster - I disagree with this as we have included the actor names and producers of the film in the baseline however they probably did not see this which suggests we could have made it stand out more. Also, they thought that we could position the image better as the actors face is cut off. Compared to other film posters, this suits them well as many of the conventions have been included according to our audience. They do agree that the poster links with the short film as it advertises the film well. They also agree that it links to the films genre of horror/thriller.


Film Review:

From the information I have gathered from the film review questionnaire, I could tell that the audience liked the layout of the film review as it was clearly laid out and easy to read - as I was the person who made the film review this is something I was striving for as I had to lay out the images and text well to compliment each other. To improve on the film review I could have added more features such as pull quotes. Also, on the line "Movie Guide: Unmissable" followed by stars, I could have aligned it better to make it more professional. Compared to existing products, it suits well because it follows the typical conventions of a film review. In all the feedbacks it seems like the audience agreed that we have included a lot of the conventions for each product, this is because we researched well and used case studies as reference. Also they do think that it links well with the short film as it advertises the film by including the release date and including a lot of information about the film. According to the audience the colour scheme is used well - we kept this the same throughout both print products as we wanted to keep our print products professional and follow our ethos and house style. Also again, they believe it links to our film genre which shows we have conveyed this well throughout all our products.

Survey Monkey Questionnaire for Final Print Products

We have created a SurveyMonkey for our final media package. This will be used to gather audience feedback on our final print products and short film asking them the aspects that they liked, disliked, how well it relates to the genre and what we could have improved.

Print Product Group Pitch

What the audience liked:

• The layout of the rough film poster I had created and placed onto the prezi.
• The colour scheme, in general the audience that it did compliment each other well and suited the genre of horror.

Action Points:

• Do a studio photoshoot as a location shoot would be too difficult to edit.
• As we are doing a studio photoshoot, we should create a photography call sheet.
• Take into account that conventions such as the masthead should be bigger within the film poster.
• Design the layout of film review and film poster.
• For the film poster, use font 1 (the first font we displayed on the 'fonts we could use' page)

Implementation:

• I will create the photography call sheet.
• The whole group will go to the photoshoot to set up lighting and take different camera shots.
• I will be creating the film review so I need to do the layout of that whilst James needs to do the layout of the film poster.

How useful was this feedback:

• This feedback was useful because we were able to ask the audience about the fonts they liked best. This allowed us to plan ahead when making the film poster.
• We got confirmation from the audience that our colour scheme was good so we will be using them in both print products which would allow us to have a clear colour scheme we have stuck throughout our film and print products.

Pitch for Magazine Poster & Review

Rough cut to final video: Evaluation of audience feedback

This is a prezi evaluation I have created from my Audience Feedback during the Rough Cut to the final video. Although I had already evaluated the rough cut feedback on the actual post, I decided to post this evaluation here to show which points I was able to address from the Audience Feedback and which points I was unable to address.

Feedback on the Rough Cut of our Film

What they liked:

•  The way the actor is portrayed.
•  Attention to detail with the camera, able to see him getting ready.
•  The scenes were well shot.

Our main action points will be to:

• Complete the editing as we were still in the process of editing.
• Cut out parts of the house scenes as it was too long.
• Build up to the forest scenes.
• Create more suspense to the film by adding in music.
• During the computer scene, film a reaction shot so we can convey the emotions going through the actors face to the audience.

Who will implement?

• Me and James, who are in charge of editing.

How useful was this feedback?

• The feedback was very useful because as we were still in the process of making the film, we could get their opinion so far on it so they could tell us how to improve it before we continue further. 
• By giving us constructive criticism, we were able to plan out what we should prioritise what we should do next during editing.

Rough Cut of Film & Update

We have began the process of editing our film, so far we have got a majority of the clips together however it is nowhere near the final product. This video will show how far we are so far in editing so there will be lots of unedited cuts we would need to produce and no sound, so you can hear raw footage sounds such as 'action'.
One reason for us posting this video now is because we will present this to the class to gather feedback on what we think we can improve on; so that as a group we could edit and improve any parts that we could.

Task 4: Group Focus / Pitch - Surveymonkey Results

This is the results for the Surveymonkey I posted in my previous post.

From looking at this post, you can tell that all of the people who contributed to this survey voted for the second idea. Their reason for this was because it was less complicated and the idea of a horror film was more appealing and interesting to the audience. They also gave us some suggestions on how we could make the film idea good which was that as this was a horror film, we should use a fast cutting rate and use ambient sound to create suspense throughout the film. Also they would like character development so we should take it into consideration.

Task 4: Group Focus / Pitch - Surveymonkey

I created an additional survey on Surveymonkey for our target audience to fill in 3 simple questions about our film to help us decide on the final film idea.

https://www.surveymonkey.com/s/TRL5Y3T

Task 4: Focus Groups / Pitch

We presented our treatment to the whole class to get feedback about our idea to improve our work. In our presentation we presented two film ideas to ask the class which would be the better one to film and why. The first idea was about a comparison of a rich man and a homeless man going throughout their daily routines whereas the second idea was about a young photographer who goes to the woods to take pictures and then gets stalked. The first idea's genre was drama whilst the second idea was a thriller. The majority of the class seemed to like the second idea more as they liked the concept of a thriller more. Other feedback they gave us was that our second idea would be easier to film as the first idea would be too complicated.

As a result of this as a group we decided to listen to the audience and go ahead with our second idea.

Task 3: Treatment Group Pitch

Evaluation:
Our main action points will be to:

• Use the second film idea we had.
• Making the film more simple to film.
• Considering the plot of our film so that it's neither too long nor too short.
• Maybe try implement ideas of the first film into the second film.
• Consider who our actors for each film would need to be.

Who will implement?

• This would be implemented by the team.
• We will improve our second idea to make it more realistic and interesting for the actual filming.
• We have good ideas on what kind of actors and the props we would need to film the second idea so we will get onto gathering our resources.
• As the second one will be filmed in a forest, we may need permission using a location release form.

How useful was the focus group?

• The focus group was very useful as we presented two ideas and let them choose which one they thought would be better - they will end up playing a big role in our filming.
• We wanted their opinions on what we could improve and they gave us many suggestions we could use in our film and take into consideration.
• We got constructive feedback so they also told us what was bad about the film e.g. the complications we had in the first idea and also what we could do to improve the second idea.

Task 3: Treatment Presentation